Michael Edward Lenert

Attorney-at-Law and Professor

Website: commlex.com

Projects

Laboratory for Innovation and Ethical Practices

Reynolds School of Journalism, University of Nevada, Reno

2005-2009

Director, Laboratory for Innovation and Ethical Practices at the Center for Advanced Media Studies, University of Nevada, Reno (“LIEP”). 2005 – 2009.

The mission of LIEP and its Director is to “work with students, faculty colleagues, practitioners and ordinary people to explore how journalism can increase its value – and protect its core values – as it undergoes transformations driven by technological, economic, social and cultural innovation/disruption” and also “enrich his or her work, and enrich that of others, through high levels of engagement with networks of scholars, educators and practitioners.”  (2005)

Significant LIEP projects and publications include the creation of the Graduate MA Program in Interactive Environmental Journalism (2006-2009). Led by the late Dean Cole C. Campbell, program at the Reynolds School of Journalism was designed for students who have a journalism degree and/or experience in professional journalism and who want to participate the emerging forms of Web 2.0 journalism.

The creation and mission of the Lab (2005)

Initial proposal for Web 2.0 Journalism (2006)

Brochure for the new graduate program (2006)

Cole C. Campbell Memorial Dialog on Democracy (2007)

The Future of the Yearbook: Presentation to high school journalism teachers (2008)

Journalism Week at The School of Journalism

University of Nevada, Reno

2007-2008

Created and co-organizer the annual event celebrating journalism at the University of Nevada, Reno.

Journalism Week at the Reynolds School of Journalism (2008). Co-organizer. Featured Journalism Week 2008 conference speakers included multiple Pulitzer prize-winning reporters and writers and keynote speaker Ken Paulson, editor and senior vice president/News of USA TODAY and USATODAY.com

(click here for the Conference Program from 2008)

(click here for some of the 2008 promotional materials)

Journalism Week at the Reynolds School of Journalism (2007). Founder and co-organizer. Inaugural participants included Jennifer Carroll, vice president/new media content, Gannett Inc. and James Kennedy, vice president and director of strategic planning for the Associated Press.

(click here for the Conference Program from 2007)

Digital Media Entrepreneurship

Reynolds School of Journalism, University of Nevada, Reno

2007-2008

Donald W. Reynolds Governor's Cup Student Business Plan competition, 2008. The University of Nevada "Go Green Outdoors" team, coached by Lenert and Jurkonis, won second place and $10,000 for its "Web 2.0" business plan for an online resource center for green culture news, information and user forum. (Recognition shared with M. Jurkonis, co-instructor).

With the late Dean Campbell's encouragement, in 2006-2007, I conceptualized, created and executed on the plan to create a new course in Digital Media Entrepreneurship at the Reynolds School of Journalism.

(click here for the winning student-business plan)

McClatchy Newspapers, 2006

Sacramento, CA

2006

PowerPoint slide that I developed to request a partnership and financial support from the McClatchy Newspaper Corporation.

Other

The Dubai Project: Intercultural media literacy.

The University of Nevada, Reno

2005

A partnership between the American University, Dubai, and The Reynolds School of Journalism to study media literacy across cultures.

(click here for an overview of the project, description of the project's rationale and pictures of the participants)

The Danish Cartoons Controversy

Reynolds School of Journalism, University of Nevada, Reno

2006

This event created a forum to discuss on the right of freedom of expression after the Muhammad cartoons were published in the Danish newspaper Jyllands-Posten on 30 September 2005.

(Click here for the poster for the event)